i just finished reading this book. i bought this book in a book sale a few years ago. don't know why i never got around to reading it until now. okay, it appeared to be a very "factual" (= boring) sort of book. that was until i picked it up and started reading it.
it's an eye opener with regards to how malls and retailers get you to shop. it also explains why people go to malls. not everything is new information for me though as i spent quite a number of years as a store designer so i am aware of some of the stuff that this book presents. still, i enjoyed reading this book. even though it presents facts based on years of research, it's written in an entertaining manner which makes it very easy to read. i am thinking of look out for the other two books by paco underhill why we buy and what women want. wonder if i might find those in bookxcess...
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